Campaign Brief Builder: what this AI agent does and how to use it

Try the Campaign Brief Builder live demo →

What it does

Turn customer and order data into segments and campaign copy, in your brand voice. The Campaign Brief Builder agent is the specialist for this job: turns a commercial goal into a campaign brief with audience, message, products, channels and KPIs.

Who it's for

Your team. It runs in the console for your staff and through the REST API. It is a team agent, so it is never exposed to shoppers.

Questions it answers

Ask it in any of our languages, for example:

• "Brief for a campaign to grow handbag sales"
• "Brief to win back lapsed Club members"
• "A party-season campaign brief"

The live demo shows these as sample prompts in your language, on a fictional store's data.

How it works

1. It understands the question in the language it was written in, even when your catalog is in another language.
2. It looks things up with tools, never from memory:

• Sales analytics by category, channel or period
• Semantic product search with filters (price, colour, category)
• Read-only sql over your retail data (sandboxed per workspace)

3. It answers from your data, in your brand voice and currency, and shows which tools it used.
4. Rules stay in code. Prices, eligibility and permissions come from your data and settings; the agent explains them and can't invent them. Why this matters.

The data it needs

Products, Customers, Orders. As soon as these tables are loaded, the agent is ready to switch on. Files can use your own column names: they're mapped automatically. See Connect your data.

Works well with

• Segment Builder: Builds customer segments from tiers, cities and purchase behaviour, with counts.
• Campaign Copywriter: Drafts campaign emails, push and social copy featuring real products.
• Churn Win-back: Finds lapsed members, sizes the opportunity and drafts a win-back message with real products.
• Campaign Post-mortem: Reviews a promotion's results: sales during vs before, by category, with lessons for next time.
• Influencer Brief Generator: Writes a creator brief with the products to feature, key messages and do's and don'ts.

Your team can use them side by side in the console, or call each one through the API.

Turn it on

1. Load the data it needs.
2. Install Campaign Brief Builder from the Agent catalog and add your own instructions (guide).
3. Test it in the Playground, in every language you serve.
4. Invite your team or call it from your own systems.

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